Your champion is ready. Give them something worth sharing
The best champions can't close without executive support. A business case page built for the approver gives them the argument, the framing, and the proof they need to walk into that conversation with confidence.
About this Blueprint
The executive business case page is built specifically for the person who controls the budget. It reads like an elevated business document, not a marketing page. It frames the strategic problem, makes a clear recommendation, quantifies the target outcomes, and ends with a direct ask for approval. Give it to your champion and let them walk into the internal meetings with something that does the selling for you.
Who This Is For
Account executives who need to equip champions with a credible, executive-ready document before the internal meeting.
Sales reps working enterprise deals where the economic buyer is several steps removed from the evaluation.
Revenue teams who want a repeatable way to turn a champion's conviction into an approved budget without having to get in front of the approver directly.
Best Use Cases
C-suite approval required
When the person who signs the contract wasn't in any of the evaluation calls, they need a document that makes the case from the beginning. A business case page written for them specifically gets to yes faster than anything the champion assembles on their own.
Large or multi-year investments
The bigger the number, the more structured the justification needs to be. A business case page that quantifies the current cost of inaction alongside the target outcomes gives finance teams what they need to approve without a back-and-forth.
Competitive final decisions
When an executive is choosing between two vendors, the team that shows up with a cleaner, more structured business case signals the operational maturity that enterprise buyers are actually evaluating.
What's Included
Executive navigation bar
The rep's headshot, name, and title on the left. The prospect's company logo on the right. Sets the tone as a professional, prepared document before the approver reads a single word.
Executive summary
A concise headline that captures the business case in one line, supported by a paragraph that gives the approver full context before they read further.
Strategic problem framing
The problems, the urgency, and the cost of inaction, laid out before the solution is ever introduced. Written in language that reflects the approver's world, not the product's feature set.
Recommended approach
A summary of how implementation unfolds across phases. Structured to make the path to value feel clear and manageable, not risky.
Target outcomes table
Current state and target state side by side across three to four key metrics. This is the section that makes ROI visible before anyone has to ask for it.
Required investment
What the prospect commits to and what you commit to, side by side. Shows the approver exactly what they're agreeing to and what they get in return.
Final recommendation
A concise, direct summary of the business case and a clear ask for approval. Written for an executive who reads the bottom line first.
Getting Started
Describe who the business case is for and share any context from your conversations with the champion: call transcripts, meeting notes, or a quick summary of the strategic problems being solved. Mutiny builds the full page from that input. The more specific you can be, the stronger the output.
Helpful context includes:
The name, title, and company of the executive approver
The strategic problems the champion raised during the evaluation
Any metrics or benchmarks that came up in your conversations
The specific outcomes the customer is trying to achieve
Any commitments already made on either side
Conclusion
The approval meeting happens without you. What you send your champion into that room with can determine whether the deal closes or goes back into evaluation. An executive business case page built in Mutiny takes minutes to create and gives your champion a document that makes the internal case as clearly as you would yourself.
Executive Business Case
An executive-ready business case your champion can share internally so you can win the room you're not in.
When to use this blueprint
Your champion is bought in but needs to bring the decision to a VP or CFO who wasn't part of the evaluation
A deal is stalled at the approval stage because the executive sponsor doesn't have a clear reason that justifies the investment
You want to give your champion something that makes the internal case as well as you would in person